The feature uses an AI text-to-speech engine from Spotify’s Sonantic acquisition last year. If the company can resolve those issues, "DJ" could be a sign of things to come for Spotify in the AI world.Also, just like a human DJ, Spotify’s DJ provides ongoing commentary about the tracks and artists it’s playing. In Paris, the company has a team working on generative AI technology for music creation and mashups, but copyright issues often limit their release. Spotify has been experimenting with AI-powered features for quite sometime, as profiled by Forbes’ contributor Bill Hochberg in a June 2022 piece. This team will be equipped with Open AI-powered tools to improve the content’s quality. While commentary will be read by an AI, a human team of music editors will write and curate the information. Providing the voice for “DJ” is a real-life radio jock, Xavier “X” Jernigan, Spotify’s Head of Cultural Partnerships who hosted “The Get Up,” the streamer’s first foray into personalized radio programming. This announcement comes as Spotify is expected to announce a new, TikTok-style vertical swiped feed next month. and Canadian listeners on iOS and Android devices and will be found on the Music Feed. Spotify is starting to roll out the feature to U.S.
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